Articles

May 4, 2021

What Is Corporate Communications and Why Is It Essential for NZ Businesses?

For New Zealand businesses operating in a mercurial macro environment having a sound corporate communications is essential to maintaining relationships with...

December 29, 2020

PR Crisis Management: How to Mitigate Brand Damage When an Executive Has Fallen

In a recent interview for NZ Management magazine, Impact PR Crisis Management specialist  Fleur Revell-Devlin talks about how corporates can manage...

October 6, 2020

What are the Best PR Agencies in Auckland, NZ for Your Company?

One of the most critical elements for a New Zealand brand owner is getting the name of their business in front...

May 8, 2020

NZ’s Comms Approach to COVID-19 Lauded by International Public Relations Experts

The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...

March 26, 2020

COVID-19: Remote Working Adjustment Period Needed For Thousands of Kiwis

With hundreds of thousands of New Zealanders working from home during the first day of the COVID-19 lockdown, many will require...

May 5, 2018

In Store Experience Key to Competing with Online Giants – Retail PR Agency

Kiwi businesses should look beyond technology to compete with e-commerce giants such as Amazon before entering a price war according to...

May 5, 2018

New Rules Set to Rein in NZ Social Media Influencer Management Agencies

Auckland influencer management consultant Fleur Revell was recently asked to provide comment for a Sunday Star Times article talking about recent...

February 2, 2018

Decoding Public Relations in NZ – How Does PR Work to Build Brands?

Public relations describes the channels an organisation uses to deliver key messages to its audiences, with the main intention being to...

January 25, 2018

Brand Experience, Experiential and Events – What’s the difference?

With the advent of digital, social and mobile infiltrating marketing communications, the lines can easily become blurred when it comes to...

November 18, 2017

Why New Zealand businesses need PR

You’ve likely heard the opinion within business circles that PR is ‘free advertising’. In truth, Public Relations isn’t advertising, and it...

September 1, 2017

What does a PR agency do?

What a PR agency does can be quite effectively defined by what it doesn’t do. To elaborate, PR agencies, in contrast...

May 3, 2017

Media Training – Why you need it

Being seen and heard in the media on a regular basis is a non-negotiable for getting more media coverage and exposure...

January 2, 2017

What is public relations? – a comprehensive guide to PR in NZ

Public relations is the art of persuasion. It is the ability to convince an audience outside your typical realm to adopt...

May 5, 2015

Impact PR Chosen as NZ Partner for Global Public Relations Network

leading international communication and PR agency media consulta has chosen Auckland agency Impact PR as their exclusive New Zealand partner.

May 1, 2015

Restaurant Rants Bad for Brand

PR and crisis communications expert Fleur Revell highlights the potential dangers of restaurants taking a public stance on their customer’s behaviour.

April 23, 2015

Tainted Auckland Butchers Named

PR expert Fleur Revell speaks about the Auckland butchers who have now been named after facing fines for using unsafe preservatives in raw meat.

April 20, 2015

Kiwi Businesses Unprepared for ‘Mobilegeddon’

A local marketing specialist says thousands of New Zealand retailers and companies are unprepared to meet Google's ‘Mobilegeddon’ deadline.

March 31, 2015

Out of Sight – Why Your Franchisees Need More Attention

Impact PR director Fleur Revell looks at how owner-operators can enjoy public relations success at a regional level to build their reputation and their local customer base.

March 6, 2015

Integrating Traditional Media and Social Media to Get the Best Results

As marketing strategies adapt to incorporate the social media trend, Impact PR director Fleur Revell reminds Kiwi businesses of the power of traditional PR.

February 27, 2015

Featured Client Campaign: Jucy Snooze

Case study on the Jucy Snooze pod stay accommodation project by Impact PR.