Impact PR have worked with clients facing the challenge of being unable to achieve a big, positive response for their food and beverage brand. We have reinvented and rejuvenated numerous brands, as well as implementing successful new products launches that have gone off with a bang.
With more than a decade of experience of working with the Food PR & Beverage PR industry, we enjoy inside-out knowledge of the industry. We are clued in when it comes to what food and beverage product aspects make great publicity and this is reflected in the results we have achieved for our clients’ campaigns.
We approach each of our Food PR & Beverage PR clients with a strategy tailored to their individual product; research, aims, target audience and budget. Excellent media relations mean we can create solid visibility for your brand with food and beverage bloggers and social influencers.
Storytelling is key – this is how we create concise, engaging and creative content. Identifying and sharing compelling stories about your brand and the people involved with the brand gets relevant publics excited and engaged. Special launch events are also a great way to create noise around a product, attended by celebrities, food and beverage bloggers and key media influencers.
Impact PR enjoys great relationships with the media – journalists, editors and columnists, alongside celebrity chefs and television personalities – putting us in a strong position to formulate and implement influential PR initiatives. Our experience, skill, creativity and ability to continuously evolve makes us one of the most sought-after Food PR & Beverage PR agencies in New Zealand.