Southpac Group Appoints Impact PR to Lead Global Communications
International financial services provider Southpac Group has appointed independent New Zealand public relations agency Impact PR to lead its strategic communications, media relations and thought leadership programme across New Zealand and international markets.
The appointment brings together Southpac Group’s more than four decades of international fiduciary services experience with Impact PR’s expertise in communicating complex financial, legal and regulatory topics to business, mainstream and specialist audiences.
Southpac Group manages more than NZ$6.8 billion in assets through international trust and corporate structures. Its services include international trusts, asset protection, wealth structuring, succession planning and corporate and fiduciary services for clients across North America, New Zealand, the Cook Islands, Nevis and other international markets.
Southpac Group strengthens its international profile
The appointment comes as Southpac Group continues to expand internationally following increased demand for asset protection, international trusts, succession planning and cross-border wealth structuring services.
Over the past 40 years, Southpac Group has established more than 4,000 international trust structures. It currently administers structures for clients from 51 countries and approximately 85 per cent of its client base is located in the United States.
Impact PR will provide strategic public relations, media relations, corporate communications, thought leadership, reputation management and issues management support as Southpac Group strengthens its profile in New Zealand, North America and other international markets.
The appointment was reported by Campaign Brief New Zealand, providing additional industry visibility for the new communications partnership.
More than 40 years of international fiduciary services
Southpac Group has provided international fiduciary, trust and corporate services for more than four decades. The organisation employs teams across New Zealand, the Cook Islands, Nevis and the Philippines.
These teams provide specialist asset protection, international trust and corporate services to professionals, business owners and families around the world.
The company’s services are designed to help clients establish appropriate structures for asset protection, estate planning, succession planning and the administration of international wealth.
Because these services involve complex legal, financial and regulatory considerations, clear and credible communication is important. Southpac Group’s communications programme will help professional advisers, business owners and other audiences better understand the role of legitimate international trust and fiduciary structures.
Impact PR to communicate complex financial topics
Impact PR managing director Mark Devlin said the appointment reflected the corporate communication agency’s experience helping organisations communicate complex issues through credible, evidence-based public relations.
“Southpac Group has built an impressive international business over more than 40 years and is recognised as a leader in international asset protection and fiduciary services.
“As demand for informed commentary around asset protection, succession planning and international wealth structuring continues to grow, there is a significant opportunity to further strengthen Southpac Group’s profile through strategic public relations, thought leadership and high-quality media engagement.
“We’re delighted to be partnering with Southpac Group and supporting the next stage of its communications strategy.”
The public relations programme will focus on developing evidence-based news content, providing informed commentary on international trends and identifying opportunities for the organisation’s senior leaders to contribute to business and professional discussions.
It will also help the organisation explain technical subjects to audiences that may not have a detailed understanding of international trusts, asset protection or fiduciary services.
Southpac Group selects agency with regulated-sector experience
Southpac Group chief executive officer Mike Arand said the company selected Impact PR because of its experience working with organisations operating in complex and highly regulated sectors.
“Impact PR demonstrated a strong understanding of our industry and how to communicate technical subject matter in a way that is credible, balanced and accessible.
“The agency has an excellent reputation for developing thought leadership programmes and communicating complex issues to mainstream and business audiences. That made Impact PR a natural choice as Southpac Group continues to expand its profile in New Zealand and internationally.”
The appointment gives the company a dedicated communications partner capable of working across multiple countries, stakeholder groups and subject areas.
It also reflects the importance of evidence-based communications for financial and professional services organisations. Businesses operating in regulated sectors need to explain not only the services they provide, but also the governance, professional expertise and compliance systems that support their work.
Southpac Group communications supported by Impact PR
Impact PR is an independent Auckland public relations agency with experience across financial services, financial technology, professional services, healthcare, manufacturing, property, infrastructure and technology.
The agency develops communications programmes that help organisations explain technical, commercially sensitive or potentially controversial topics in a clear and credible way.
Its services include strategic communications, media relations, corporate communications, crisis communications, issues management, online reputation management, executive profiling and thought leadership.
As one of the established PR agencies New Zealand businesses turn to for senior-led communications support, Impact PR places a strong emphasis on earned media, factual accuracy and evidence-based storytelling.
The agency’s financial services work is designed to help organisations build trust with stakeholders while improving their long-term media visibility and online reputation.
Impact PR draws on senior newsroom experience to identify the elements of a business story that are likely to be relevant to journalists and their audiences. It also helps clients ensure claims are appropriately substantiated and complex information is expressed accurately.
This approach is particularly important for international businesses operating across multiple markets or regulatory jurisdictions.
The Southpac Group appointment further strengthens Impact PR’s experience in financial services, professional services and international corporate communications.
About Southpac Group
Southpac Group is an international fiduciary services provider specialising in international trusts, asset protection, wealth structuring, succession planning and corporate services. Established more than 40 years ago, Southpac Group serves clients from 51 countries and supports a predominantly North American client base through teams in New Zealand, the Cook Islands and Nevis.
About Impact PR
Founded by Mark Devlin and Fleur Revell, Impact PR is an independent New Zealand public relations agency specialising in strategic communications, media relations, corporate communications, crisis communications, reputation management and thought leadership.
The agency works with organisations throughout New Zealand and internationally across financial services, technology, healthcare, manufacturing, infrastructure, property and professional services.