How do you define a successful PR campaign within the Travel and Tourism industry?
Clients in the travel and tourism industry can have a range of objectives (including raising brand awareness or recovering from a high-profile issue) and meeting those is part of a successful PR campaign.
Ultimately a good PR campaign is about ticket sales and driving awareness of the tourism offering or destination. However due to the volatile nature of some parts of the world, we are also increasingly called in for crisis support.
What can PR offer travel and tourism brands?
Effective public relations is really about educating Kiwis on the various travel and tourism offerings. For example, cruise is growing – once thought to be for the older generation, it is becoming increasingly becoming popular with families. It’s knowing the appetites of the Kiwi traveller and marketing to capture them.