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Impact PR client NZ Food Innovation Network recently supported the market launch of Mīti, the world’s lowest-carbon meat snack.
Business leaders rarely expect a reputation crisis, but these situations do arise, often attracting media scrutiny. Facing media inquiries in challenging times can be daunting, particularly when potential brand damage is involved.
Thousands of disabled workers could help fill a growing skills shortage in New Zealand industries, following the release of new research.
The impact of loneliness and social isolation on the wellbeing of older New Zealanders has reached concerning proportions, according to a newly released study.
Impact PR client Drury South Crossing recently marked a major milestone with the launch of Asmuss Group’s innovative logistics facility, a multimillion-dollar investment supporting New Zealand’s infrastructure and renewable energy sectors.
New Zealand’s agricultural sector has been tasked with doubling food exports over the next decade.
HoverAir, a global innovator in drone technology, has appointed Impact PR to spearhead the New Zealand launch of its revolutionary X1 and X1 Pro – the world’s first 8K flying action cameras.
As one of the top public relations agencies in New Zealand Impact PR was on hand to coordinate the media opportunity – leveraging it in local media for their client. Positive media coverage was seen in a wide range of high-reach titles including Newstalk ZB as well as numerous marketing industry and business titles.
For small businesses in New Zealand, securing media attention can be a game-changer. A well-placed story in a reputable publication can dramatically boost brand visibility, enhance credibility, and position a business as a leader in its field. However, the process of getting media coverage isn't as simple as sending out a press release.
In the world of public relations, clarity and consistency are key to delivering a powerful message. Whether it’s a press release, blog, or media statement, written content needs to maintain a unified tone and intent. However, too often, a press release is passed through multiple hands before reaching its final form.
Event planning for small businesses can be a complex process, especially with limited resources. With the right strategies and preparation, organising successful small business events can enhance your brand's visibility and foster strong relationships with your customers.
Building and maintaining a strong brand is crucial for any small business seeking to thrive in today’s competitive market. Effective brand management helps differentiate your business from competitors, forge lasting connections with your target audience, and drive sustainable growth.
Impact PR client, Debut - a financial services provider, made nationwide headlines following the release of details that it was planning to launch an application to become a locally-owned registered bank with the Reserve Bank of New Zealand.
MARS, the world’s largest pet nutrition company, is expanding its use of NZ’s green-lipped mussel extract in a new pet food range. The move is set to boost the country’s aquaculture industry.
Impact PR client, Los Angeles-based art dealer Duncan Miller Gallery, made nationwide headlines following the release of details of the auction of 41,000 rugby images - the largest collection of photographs from the sport in the country to enter the market.
Impact PR is one of the few specialist healthcare PR agencies in New Zealand, working extensively with patient advocacy groups, healthcare providers, treatment facilities, cancer diagnostic services, pharmaceutical companies and medical device suppliers in the sector.
Kiwi renovation company and Impact PR client Refresh Renovations is targeting $1 billion in revenue as it expands into the US, the UK, Australian and local home renovation markets. Read more about their meteoric rise in this article by Miriam Bell in Sunday Star Times
In business, first impressions matter. New research by NZ Manufacturer magazine business advisor and director of Auckland online reputation management agency Impact PR, Mark Devlin, has found many of the country’s manufacturers are failing to manage their online reputation - an oversight that could have repercussions for their growth.
One of the world’s largest full-service home renovation companies, Refresh Renovations, has appointed one of New Zealand’s most experienced property public relations agencies Impact PR to lead its international communications strategy.
The head of one of New Zealand’s most experienced food and beverage PR agencies says more public support is needed to help thousands of restaurant and cafe owners survive the cost of living crisis.