NEWS

Find resources, tips and more relating to public relations in New Zealand

July 22, 2013

Why Don’t We Hear More About Pocket Wi-Fi’s

Data roaming cost shocks are a regular feature in New Zealand media pages. Despite the on-going bad publicity, the telecommunications industry has not put Pocket Wi-Fi devices at the front of their public relations strategy.

July 11, 2013

Demand for Public Relations Agencies up After Google’s Penguin 2.0

Google's Penguin 2.0 update hit many businesses hard. Since the May 2013 update, many website owners are turning to public relations to restore the search engines faith in their brands.

July 11, 2013

YouSendIt Rebrands to Hightail – Adopts New Marketing Strategy

In a move designed to free their business from just one stream of service offering, YouSendIt have replaced their existing brand with a new name - Hightail

July 8, 2013

Cloud Accounting Firm Xero Moves into Online Marketing

Xero the Online Marketing provider? It is not a phrase that companies may have expected to hear. Impact PR explains why this marketing strategy is a very wise move for the cloud accounting software brand.

June 30, 2013

How to Use Your CV to Impress

A job candidate recently approached us wanting to work for our public relation [sic] agency. Unfortunately for them we run a public relations agency. We reflect on how important first impressions are to brands in the market for new customers using this timely analogy.

June 27, 2013

Small Business Marketing Tips from Domino’s Pizza

Improving your small business marketing strategy is often a matter of taking on board helpful tips from those that do it really well.

June 24, 2013

Why Press Conferences are Really Bad for Media Relations

Conventional media relations holds that press conferences is an ideal way to break news. As former journalists Impact PR's team shares the reasons why press conferences do more harm than good.

June 24, 2013

How to Stop Your Facebook Dislikes Becoming a News Headline

Building outstanding social media for companies though preventing and managing online reviews requires a knowledge of PR and a willingness to provide exceptional customer service.

June 22, 2013

Paywalls to Hamper NZ Public Relations Agencies Effectiveness: Auckland PR Consultant

One of the most respected NZ Public Relations agencies has sounded a warning that the trend towards adding paywalls on news sites will hamper the ability of PR consultants to effectively achieve optimal results for their clients.

May 13, 2013

Virgin Galactic Deal Offers NZ PR Potential

For a local public relations company the chance to promote a new Virgin Galactic service offering spaceflights was very public PR perfection.

December 24, 2012

10 Tips on How to Manage Crisis PR Communications

In a recent interview for NZ Business Magazine, PR Consultant Fleur Revell was asked to suggest her top 10 tips for managing your appearance in the eyes of the media.

August 6, 2012

Impact PR Makes Headlines With Independent Food Label Survey

Auckland public relations agency Impact PR made international headlines with the release of their research into Kiwi consumer perceptions of food labelling.

September 2, 2011

Food PR Agency Makes Headlines With Labelling Survey

Impact PR Makes Headlines With Independent Food Label Survey, a new survey commissioned by a leading Auckland PR agency has caught international attention in the food industry.

August 8, 2011

Online Reputation Management – How to Improve Your Business Profile on Google

Imagine this – your firm is ticking along nicely and you think your customers are perfectly in love to. However then you come across some unpleasant reviews and your reputation is in tatters. What can you do?

August 7, 2011

Tourism New Zealand’s Companies Public Relations Spend Defended

Otago Daily Times went to Impact PR’s Fleur Revell for expert comment to determine whether Tourism NZ was getting good value from their PR spend.

August 4, 2011

Using Social Media PR for More “Likes”

Social Media PR agency Impact PR takes a look at social media PR - we give our take on what you should know before setting out a campaign online.

July 23, 2011

Online Reputation Management How to Improve Your Business Profile on Google

Auckland public relations consultant Fleur Revell details how you can improve the online reputation of your business.

July 10, 2011

Will Social Media “Like” Your Business?

It's one of the biggest internet sensations of the 21st century so far social media. But is it an effective business marketing tool and is it here to stay?

May 6, 2010

The Agency PR Advice: How to Get Corporate Sponsorship for your Event

The agency PR advice provided by consultant Fleur Revell, who suggests the best way to get Sponsorship for your next event – the first step being to start thinking like a sponsor.

April 12, 2010

10 Tips For a Successful Small Business Startup: Marketing Firms

Consultant Fleur Revell, from one of NZ's leading marketing firms providers Ten Tips For a Successful Small Business Start-up – avoiding small business traps.