Recent events in the New Zealand dairy industry highlight the need for the country to support the growth of the IT sector according to a local marketing consultant.
Corporate sponsorship of global initiatives which affect humanity could resolve issues which plague us all. So what stops a brand from taking up a marketing opportunity like this on a global scale?
It is basic economics - markets don't like instability. It drives them to seeks a more predictable environment. When the SEO market becomes unstable, where to businesses turn their marketing strategies towards?
Product placement is used by marketers to insert their product into movies or TV shows. Movie studios are happy to oblige. But how much is too much?
According to one PR consultant, the technology exists to save hundreds of forests and every consumer in the world thousands of hours over their shopping lifetime. So what is the reason that paperless receipts are not available from every retailer in New Zealand?
Data roaming cost shocks are a regular feature in New Zealand media pages. Despite the on-going bad publicity, the telecommunications industry has not put Pocket Wi-Fi devices at the front of their public relations strategy.
Google's Penguin 2.0 update hit many businesses hard. Since the May 2013 update, many website owners are turning to public relations to restore the search engines faith in their brands.
In a move designed to free their business from just one stream of service offering, YouSendIt have replaced their existing brand with a new name - Hightail
Xero the Online Marketing provider? It is not a phrase that companies may have expected to hear. Impact PR explains why this marketing strategy is a very wise move for the cloud accounting software brand.
A job candidate recently approached us wanting to work for our public relation [sic] agency. Unfortunately for them we run a public relations agency. We reflect on how important first impressions are to brands in the market for new customers using this timely analogy.
Improving your small business marketing strategy is often a matter of taking on board helpful tips from those that do it really well.
Conventional media relations holds that press conferences is an ideal way to break news. As former journalists Impact PR's team shares the reasons why press conferences do more harm than good.
Building outstanding social media for companies though preventing and managing online reviews requires a knowledge of PR and a willingness to provide exceptional customer service.
One of the most respected NZ Public Relations agencies has sounded a warning that the trend towards adding paywalls on news sites will hamper the ability of PR consultants to effectively achieve optimal results for their clients.
For a local public relations company the chance to promote a new Virgin Galactic service offering spaceflights was very public PR perfection.
In a recent interview for NZ Business Magazine, PR Consultant Fleur Revell was asked to suggest her top 10 tips for managing your appearance in the eyes of the media.
Auckland public relations agency Impact PR made international headlines with the release of their research into Kiwi consumer perceptions of food labelling.
Impact PR Makes Headlines With Independent Food Label Survey, a new survey commissioned by a leading Auckland PR agency has caught international attention in the food industry.
Imagine this – your firm is ticking along nicely and you think your customers are perfectly in love to. However then you come across some unpleasant reviews and your reputation is in tatters. What can you do?
Otago Daily Times went to Impact PR’s Fleur Revell for expert comment to determine whether Tourism NZ was getting good value from their PR spend.