NEWS

Find resources, tips and more relating to public relations in New Zealand

December 17, 2014

Award-Winning Journalist Fleur Revell Launches Media Training Blog

One of New Zealand’s leading media industry experts has launched a training blog to help business owners and managers prepare for media interviews.

November 24, 2014

How to Create a Campaign of ‘Chocolate Milk’ Proportions

Impact PR’s managing director Fleur Revell looks at why marketing campaigns such as the Lewis Road Creamery Chocolate Milk phenomenon succeed where others stumble.

October 16, 2014

How Social Media Opinion is Changing Marketing Today

Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.

September 5, 2014

Auckland PR Expert Casts Doubt on Success of Christchurch Cathedral Marketing Campaign

PR expert Fleur Revell asked to provide insight into the Christchurch Cathedral marketing campaign.

July 21, 2014

Kiwi Businesses Failing to Address Complaints – Study

Fleur Revell comments on the rise in consumer complaints on social media after a New Zealand wide survey highlights some interesting results.

July 21, 2014

How Big Brands Rock Small PR Budgets

Impact PR looks at how a well constructed, comprehensive plan trumps a big budget when top brands are looking to market within New Zealand.

July 1, 2014

What’s in a logo?

Marketing specialist and Impact PR director, Fleur Revell was asked for comment on the Ingram Micro logo change by a leading NZ online technology magazine.

May 5, 2014

Fleur Revell: Is Pop Culture Killing our Innovation Mojo?

New Zealand was once characterised for its Kiwi ingenuity and No 8 wire attitude to inventing. As the number of patents decreases, Fleur Revell looks at where this drop in innovation is coming from.

April 28, 2014

Impact PR Food Study Utilised by International Academics – Fairfax

Academics in New Zealand's largest trading partner nations will now be studying our attitudes to Country of Origin Labelling after inclusion of an Impact PR study on the topic in a new textbook.

April 28, 2014

Kiwi Food Labelling Under Scrutiny by International Academics

A New Zealand study published in a text book by Cambridge University Press reveals Kiwi attitudes towards food labeling and the importance of Country of Origin Labelling.

March 20, 2014

Telecom Shelves ShowmeTV Brand Name

Telecom's latest branding issue with ShowmeTV does not bode well for the new brand according to marketing and PR specialist Fleur Revell.

February 21, 2014

Telecom’s Rebranding Risky According

In the wake of the announcement that one of the largest tech companies is rebranding, Fleur Revell speaks out about the risks involved and the areas brands should be focusing on.

January 20, 2014

Jamaican Bobsled Team Creates Hot PR Opportunity

Win or lose, the opportunity to generate millions of dollars worth of international media exposure for the Jamaican Bobsled team is just waiting for the right marketing team to take up the chance.

September 26, 2013

How Digital Media is Changing the Face of Journalism & PR

Former magazine editor and director of Impact PR, Fleur Revell, speaks on the subject of print media going digital and it's effects on the Public Relations industry.

September 1, 2013

Crowdsourcing Set to Boost NZ Creative Revenue

Fleur Revell, an Auckland marketing specialist is calling for local professionals to embrace crowdsourcing as a method of selling their services globally.

August 18, 2013

IT Industry Better fit with NZ Brand than Dairy

Recent events in the New Zealand dairy industry highlight the need for the country to support the growth of the IT sector according to a local marketing consultant.

August 1, 2013

The Brand that Saved the World

Corporate sponsorship of global initiatives which affect humanity could resolve issues which plague us all. So what stops a brand from taking up a marketing opportunity like this on a global scale?

July 26, 2013

Is Volatility from Panda Driving Advertising Spend?

It is basic economics - markets don't like instability. It drives them to seeks a more predictable environment. When the SEO market becomes unstable, where to businesses turn their marketing strategies towards?

July 26, 2013

How Much Movie Product Placement is Too Much?

Product placement is used by marketers to insert their product into movies or TV shows. Movie studios are happy to oblige. But how much is too much?

July 24, 2013

Paperless Receipts to Cut Retail Transaction Times

According to one PR consultant, the technology exists to save hundreds of forests and every consumer in the world thousands of hours over their shopping lifetime. So what is the reason that paperless receipts are not available from every retailer in New Zealand?