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PR Blog

Latest PR News by Impact PR - One of the more perceptive PR Agencies in Auckland New Zealand's most talented Public Relations agency Impact PR shares insights into the industry with updates on PR News, Advertising News and Public Relations News.

July 5, 2021

Public Relations – What it is. What it is not.

What does PR actually mean and what do people in public relations really do? The answer, it would seem, is not as clear cut as your average job description.

May 4, 2021

What Is Corporate Communications and Why Is It Essential for NZ Businesses?

In this article, Fleur Revell explores the role 'Communications' plays in business success.

December 29, 2020

PR Crisis Management: How to Mitigate Brand Damage When an Executive Has Fallen

Discover how to manage media outcomes when the errant activities of one of the organisation’s senior executive team have been publicly exposed and threaten to damage the company’s brand.

October 6, 2020

What are the Best PR Agencies in Auckland, NZ for Your Company?

In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.

May 8, 2020

NZ’s Comms Approach to COVID-19 Lauded by International Public Relations Experts

The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...

July 1, 2014

Which social media platforms are right for your company?

Social media is a growing tool in businesses marketing strategy but the when unfamiliar, the different networks can be hard to navigate. Impact PR breaks down the top 4 platforms.

July 11, 2011

FMCG Brands Expecting more from Companies PR Services

Impact PR a top provider of companies PR services has announced several new well known FMCG food and drink brands have now been added to their client portfolio.