One of the most critical elements for a New Zealand brand owner is getting the name of their business in front...
The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...
With hundreds of thousands of New Zealanders working from home during the first day of the COVID-19 lockdown, many will require...
Kiwi businesses should look beyond technology to compete with e-commerce giants such as Amazon before entering a price war according to...
Auckland influencer management consultant Fleur Revell was recently asked to provide comment for a Sunday Star Times article talking about recent...
Impact PR’s managing director Fleur Revell looks at why marketing campaigns such as the Lewis Road Creamery Chocolate Milk phenomenon succeed where others stumble.
Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.
Former magazine editor and director of Impact PR, Fleur Revell, speaks on the subject of print media going digital and it's effects on the Public Relations industry.
Fleur Revell, an Auckland marketing specialist is calling for local professionals to embrace crowdsourcing as a method of selling their services globally.
Recent events in the New Zealand dairy industry highlight the need for the country to support the growth of the IT sector according to a local marketing consultant.
Corporate sponsorship of global initiatives which affect humanity could resolve issues which plague us all. So what stops a brand from taking up a marketing opportunity like this on a global scale?
It is basic economics - markets don't like instability. It drives them to seeks a more predictable environment. When the SEO market becomes unstable, where to businesses turn their marketing strategies towards?
Product placement is used by marketers to insert their product into movies or TV shows. Movie studios are happy to oblige. But how much is too much?
According to one PR consultant, the technology exists to save hundreds of forests and every consumer in the world thousands of hours over their shopping lifetime. So what is the reason that paperless receipts are not available from every retailer in New Zealand?
Data roaming cost shocks are a regular feature in New Zealand media pages. Despite the on-going bad publicity, the telecommunications industry has not put Pocket Wi-Fi devices at the front of their public relations strategy.
Google's Penguin 2.0 update hit many businesses hard. Since the May 2013 update, many website owners are turning to public relations to restore the search engines faith in their brands.
In a move designed to free their business from just one stream of service offering, YouSendIt have replaced their existing brand with a new name - Hightail
Xero the Online Marketing provider? It is not a phrase that companies may have expected to hear. Impact PR explains why this marketing strategy is a very wise move for the cloud accounting software brand.
A job candidate recently approached us wanting to work for our public relation [sic] agency. Unfortunately for them we run a public relations agency. We reflect on how important first impressions are to brands in the market for new customers using this timely analogy.
Improving your small business marketing strategy is often a matter of taking on board helpful tips from those that do it really well.