Mark Devlin

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May 5, 2018

In Store Experience Key to Competing with Online Giants – Retail PR Agency

Kiwi businesses should look beyond technology to compete with e-commerce giants such as Amazon before entering a price war according to...

May 5, 2018

New Rules Set to Rein in NZ Social Media Influencer Management Agencies

Auckland influencer management consultant Fleur Revell was recently asked to provide comment for a Sunday Star Times article talking about recent...

November 24, 2014

How to Create a Campaign of ‘Chocolate Milk’ Proportions

Impact PR’s managing director Fleur Revell looks at why marketing campaigns such as the Lewis Road Creamery Chocolate Milk phenomenon succeed where others stumble.

October 16, 2014

How Social Media Opinion is Changing Marketing Today

Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.

September 26, 2013

How Digital Media is Changing the Face of Journalism & PR

Former magazine editor and director of Impact PR, Fleur Revell, speaks on the subject of print media going digital and it's effects on the Public Relations industry.

September 1, 2013

Crowdsourcing Set to Boost NZ Creative Revenue

Fleur Revell, an Auckland marketing specialist is calling for local professionals to embrace crowdsourcing as a method of selling their services globally.

August 18, 2013

IT Industry Better fit with NZ Brand than Dairy

Recent events in the New Zealand dairy industry highlight the need for the country to support the growth of the IT sector according to a local marketing consultant.

August 1, 2013

The Brand that Saved the World

Corporate sponsorship of global initiatives which affect humanity could resolve issues which plague us all. So what stops a brand from taking up a marketing opportunity like this on a global scale?

July 26, 2013

Is Volatility from Panda Driving Advertising Spend?

It is basic economics - markets don't like instability. It drives them to seeks a more predictable environment. When the SEO market becomes unstable, where to businesses turn their marketing strategies towards?

July 26, 2013

How Much Movie Product Placement is Too Much?

Product placement is used by marketers to insert their product into movies or TV shows. Movie studios are happy to oblige. But how much is too much?

July 24, 2013

Paperless Receipts to Cut Retail Transaction Times

According to one PR consultant, the technology exists to save hundreds of forests and every consumer in the world thousands of hours over their shopping lifetime. So what is the reason that paperless receipts are not available from every retailer in New Zealand?

July 22, 2013

Why Don’t We Hear More About Pocket Wi-Fi’s

Data roaming cost shocks are a regular feature in New Zealand media pages. Despite the on-going bad publicity, the telecommunications industry has not put Pocket Wi-Fi devices at the front of their public relations strategy.

July 11, 2013

Demand for Public Relations Agencies up After Google’s Penguin 2.0

Google's Penguin 2.0 update hit many businesses hard. Since the May 2013 update, many website owners are turning to public relations to restore the search engines faith in their brands.

July 11, 2013

YouSendIt Rebrands to Hightail – Adopts New Marketing Strategy

In a move designed to free their business from just one stream of service offering, YouSendIt have replaced their existing brand with a new name - Hightail

July 8, 2013

Cloud Accounting Firm Xero Moves into Online Marketing

Xero the Online Marketing provider? It is not a phrase that companies may have expected to hear. Impact PR explains why this marketing strategy is a very wise move for the cloud accounting software brand.

June 30, 2013

How to Use Your CV to Impress

A job candidate recently approached us wanting to work for our public relation [sic] agency. Unfortunately for them we run a public relations agency. We reflect on how important first impressions are to brands in the market for new customers using this timely analogy.

June 27, 2013

Small Business Marketing Tips from Domino’s Pizza

Improving your small business marketing strategy is often a matter of taking on board helpful tips from those that do it really well.

June 24, 2013

Why Press Conferences are Really Bad for Media Relations

Conventional media relations holds that press conferences is an ideal way to break news. As former journalists Impact PR's team shares the reasons why press conferences do more harm than good.

June 24, 2013

How to Stop Your Facebook Dislikes Becoming a News Headline

Building outstanding social media for companies though preventing and managing online reviews requires a knowledge of PR and a willingness to provide exceptional customer service.

June 22, 2013

Paywalls to Hamper NZ Public Relations Agencies Effectiveness: Auckland PR Consultant

One of the most respected NZ Public Relations agencies has sounded a warning that the trend towards adding paywalls on news sites will hamper the ability of PR consultants to effectively achieve optimal results for their clients.