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The head of one of New Zealand’s most experienced food and beverage PR agencies says more public support is needed to help thousands of restaurant and cafe owners survive the cost of living crisis.
This article by Impact PR’s Mark Devlin appeared in the June 2024 issue of NZ Manufacturer Magazine.
Impact PR is one of the few specialist property PR agencies in New Zealand, working extensively with industrial and residential developers, NZX listed property companies, architects, construction firms, property consultants and agents in the sector. This week, their client Paterson Luxury, a premium real estate agency, made nationwide headlines following the release of their analysis that identified a growing trend of multi-millionaire Kiwis leaving NZ to move to Australia.
Demonstrating the capability of public relations in retail, Impact PR was able to secure our fitness and nutrition client 28 by Sam Wood as the cover story of Chemist Warehouse’s House of Wellness magazine this month.
The unpaid editorial of Sam’s launch into New Zealand is featured in print, in store posters and on the home page of ChemistWarehouse.co.nz – including during men’s health week.
With health and safety laws focused on holding senior managers accountable in the event of a workplace injury or fatality, manufacturers can find themselves defending themselves on multiple fronts.
In the competitive world of corporate and public events, ensuring your event stands out is crucial. Integrating public relations (PR) effectively can not only maximise the exposure of your events but also enhance their impact and memorability.
In the digital age, where every statement can be scrutinised instantly, having a strong media presence is crucial for any organisation. Media training is not just about avoiding pitfalls; it's about effectively communicating your brand's message, engaging your audience, and enhancing your overall media presence.
In the realm of public relations, actively shaping and maintaining a positive brand reputation is paramount. Beyond merely reacting to crises, proactive brand reputation management involves a strategic approach to fostering a strong, resilient public image.
In today's media landscape, the potential for a PR crisis looms large over businesses of all sizes. Whether triggered by an unintended social media mishap, a product recall, or negative press, the effectiveness of your response can significantly impact your company's brand reputation.
New Zealand’s only commercial aircraft manufacturer, NZAero, has appointed Auckland public relations agency Impact PR to lead its international communications strategy.
Wool carpet manufacturer and Impact PR client Bremworth made nationwide headlines this week following news it would star in an upcoming documentary filmed by the World’s largest public broadcaster.
New Zealand manufacturers need to address systemic image issues to attract more workers to the sector, according to a marketing expert.
In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.
What does PR actually mean and what do people in public relations really do? The answer, it would seem, is not as clear cut as your average job description.
In this article, Fleur Revell explores the role 'Communications' plays in business success.
Discover how to manage media outcomes when the errant activities of one of the organisation’s senior executive team have been publicly exposed and threaten to damage the company’s brand.
In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.
The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...
With hundreds of thousands of New Zealanders working from home during the first day of the COVID-19 lockdown, many will require...
Kiwi businesses should look beyond technology to compete with e-commerce giants such as Amazon before entering a price war according to...