The event service offering in PR is, at its core, project management of the creation and development of an event. Researching a brand, identifying the target audience, devising a concept for the event and working to coordinate all technical aspects before the event takes place are essential. Planning an event requires budgeting, scheduling, venue selection, catering, coordinating parking and transportation, security, liaising with third party vendors such as florists, stylists and DJs and contingency plans.
Staging an event allows a company to communicate with current and potential audiences. A press conference, promotional event or product launch are all ways to host and get your message across in an innovative and memorable way.
Attendees for events can cover anyone from traditional news media to key influencers, celebrities, customers and the general public in order to target a wide number of target audiences and generate media coverage to reach the masses.
Almost as important as the guest list are the finer details like music, lighting, flowers and food. Think about how you will ensure branding in the coverage and coverage of your event – these are all questions to ask your agency before you consider events.
A press conference, promotional event or product launch are all ways to host and get your message across in an innovative and memorable way.
We love a good party – and we know that the power of a great event cannot be underestimated. Impact PR can help you with everything from your guest list to your playlist, while simultaneously curating cleverly executed branding in the coverage of your event.
WE HAVE ORGANISED EVENTS FOR THESE BRANDS