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Impact PR’s managing director Fleur Revell looks at why marketing campaigns such as the Lewis Road Creamery Chocolate Milk phenomenon succeed where others stumble.
Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.
PR expert Fleur Revell asked to provide insight into the Christchurch Cathedral marketing campaign.
Fleur Revell comments on the rise in consumer complaints on social media after a New Zealand wide survey highlights some interesting results.
Impact PR looks at how a well constructed, comprehensive plan trumps a big budget when top brands are looking to market within New Zealand.
Marketing specialist and Impact PR director, Fleur Revell was asked for comment on the Ingram Micro logo change by a leading NZ online technology magazine.
New Zealand was once characterised for its Kiwi ingenuity and No 8 wire attitude to inventing. As the number of patents decreases, Fleur Revell looks at where this drop in innovation is coming from.
Academics in New Zealand's largest trading partner nations will now be studying our attitudes to Country of Origin Labelling after inclusion of an Impact PR study on the topic in a new textbook.
A New Zealand study published in a text book by Cambridge University Press reveals Kiwi attitudes towards food labeling and the importance of Country of Origin Labelling.
Telecom's latest branding issue with ShowmeTV does not bode well for the new brand according to marketing and PR specialist Fleur Revell.
In the wake of the announcement that one of the largest tech companies is rebranding, Fleur Revell speaks out about the risks involved and the areas brands should be focusing on.
Win or lose, the opportunity to generate millions of dollars worth of international media exposure for the Jamaican Bobsled team is just waiting for the right marketing team to take up the chance.
Former magazine editor and director of Impact PR, Fleur Revell, speaks on the subject of print media going digital and it's effects on the Public Relations industry.
Fleur Revell, an Auckland marketing specialist is calling for local professionals to embrace crowdsourcing as a method of selling their services globally.
Recent events in the New Zealand dairy industry highlight the need for the country to support the growth of the IT sector according to a local marketing consultant.
Corporate sponsorship of global initiatives which affect humanity could resolve issues which plague us all. So what stops a brand from taking up a marketing opportunity like this on a global scale?
It is basic economics - markets don't like instability. It drives them to seeks a more predictable environment. When the SEO market becomes unstable, where to businesses turn their marketing strategies towards?
Product placement is used by marketers to insert their product into movies or TV shows. Movie studios are happy to oblige. But how much is too much?
According to one PR consultant, the technology exists to save hundreds of forests and every consumer in the world thousands of hours over their shopping lifetime. So what is the reason that paperless receipts are not available from every retailer in New Zealand?
Data roaming cost shocks are a regular feature in New Zealand media pages. Despite the on-going bad publicity, the telecommunications industry has not put Pocket Wi-Fi devices at the front of their public relations strategy.