Fleur Revell comments on the rise in consumer complaints on social media after a New Zealand wide survey highlights some interesting results.
Impact PR looks at how a well constructed, comprehensive plan trumps a big budget when top brands are looking to market within New Zealand.
Social media is a growing tool in businesses marketing strategy but the when unfamiliar, the different networks can be hard to navigate. Impact PR breaks down the top 4 platforms.
Marketing specialist and Impact PR director, Fleur Revell was asked for comment on the Ingram Micro logo change by a leading NZ online technology magazine.
New Zealand was once characterised for its Kiwi ingenuity and No 8 wire attitude to inventing. As the number of patents decreases, Fleur Revell looks at where this drop in innovation is coming from.
Academics in New Zealand's largest trading partner nations will now be studying our attitudes to Country of Origin Labelling after inclusion of an Impact PR study on the topic in a new textbook.
A New Zealand study published in a text book by Cambridge University Press reveals Kiwi attitudes towards food labeling and the importance of Country of Origin Labelling.
Telecom's latest branding issue with ShowmeTV does not bode well for the new brand according to marketing and PR specialist Fleur Revell.
In the wake of the announcement that one of the largest tech companies is rebranding, Fleur Revell speaks out about the risks involved and the areas brands should be focusing on.
Win or lose, the opportunity to generate millions of dollars worth of international media exposure for the Jamaican Bobsled team is just waiting for the right marketing team to take up the chance.
For a local public relations company the chance to promote a new Virgin Galactic service offering spaceflights was very public PR perfection.
Auckland public relations agency Impact PR made international headlines with the release of their research into Kiwi consumer perceptions of food labelling.
Auckland public relations consultant Fleur Revell details how you can improve the online reputation of your business.
Impact PR a top provider of companies PR services has announced several new well known FMCG food and drink brands have now been added to their client portfolio.
It's one of the biggest internet sensations of the 21st century so far social media. But is it an effective business marketing tool and is it here to stay?
Understanding where to allocate your promotional budget to maximise your ROI is of critical importance in retail marketing. We discuss how best to achieve this.
New Zealand firm Impact PR has been named as agency public relations supporting the brand in this market.
Top agency PR consultants Impact PR were today named as PR counsel for Procter & Gamble (P&G) in the New Zealand market.
Impact PR was announced today as the company PR provider for NZ Fashion Week to support their 2007 fashion event in Auckland, New Zealand.