Fleur Revell

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January 5, 2015

Kiwi Uptake of Online Newspapers Set to Increase – Survey

A survey conducted by Impact PR on Kiwis’ use of digital media shows increasing numbers of New Zealanders are reading newspapers online.

December 29, 2014

Kiwi Uptake of Digital Media Accelerating As Bookstore Closures Soar – Study

New figures show the rate at which Kiwis are moving away from books, and towards digital media, appears to be accelerating.

December 17, 2014

Award-Winning Journalist Fleur Revell Launches Media Training Blog

One of New Zealand’s leading media industry experts has launched a training blog to help business owners and managers prepare for media interviews.

September 5, 2014

Auckland PR Expert Casts Doubt on Success of Christchurch Cathedral Marketing Campaign

PR expert Fleur Revell asked to provide insight into the Christchurch Cathedral marketing campaign.

July 21, 2014

Kiwi Businesses Failing to Address Complaints – Study

Fleur Revell comments on the rise in consumer complaints on social media after a New Zealand wide survey highlights some interesting results.

July 21, 2014

How Big Brands Rock Small PR Budgets

Impact PR looks at how a well constructed, comprehensive plan trumps a big budget when top brands are looking to market within New Zealand.

July 1, 2014

Which social media platforms are right for your company?

Social media is a growing tool in businesses marketing strategy but the when unfamiliar, the different networks can be hard to navigate. Impact PR breaks down the top 4 platforms.

July 1, 2014

What’s in a logo?

Marketing specialist and Impact PR director, Fleur Revell was asked for comment on the Ingram Micro logo change by a leading NZ online technology magazine.

May 5, 2014

Fleur Revell: Is Pop Culture Killing our Innovation Mojo?

New Zealand was once characterised for its Kiwi ingenuity and No 8 wire attitude to inventing. As the number of patents decreases, Fleur Revell looks at where this drop in innovation is coming from.

April 28, 2014

Impact PR Food Study Utilised by International Academics – Fairfax

Academics in New Zealand's largest trading partner nations will now be studying our attitudes to Country of Origin Labelling after inclusion of an Impact PR study on the topic in a new textbook.

April 28, 2014

Kiwi Food Labelling Under Scrutiny by International Academics

A New Zealand study published in a text book by Cambridge University Press reveals Kiwi attitudes towards food labeling and the importance of Country of Origin Labelling.

March 20, 2014

Telecom Shelves ShowmeTV Brand Name

Telecom's latest branding issue with ShowmeTV does not bode well for the new brand according to marketing and PR specialist Fleur Revell.

February 21, 2014

Telecom’s Rebranding Risky According

In the wake of the announcement that one of the largest tech companies is rebranding, Fleur Revell speaks out about the risks involved and the areas brands should be focusing on.

January 20, 2014

Jamaican Bobsled Team Creates Hot PR Opportunity

Win or lose, the opportunity to generate millions of dollars worth of international media exposure for the Jamaican Bobsled team is just waiting for the right marketing team to take up the chance.

May 13, 2013

Virgin Galactic Deal Offers NZ PR Potential

For a local public relations company the chance to promote a new Virgin Galactic service offering spaceflights was very public PR perfection.

August 6, 2012

Impact PR Makes Headlines With Independent Food Label Survey

Auckland public relations agency Impact PR made international headlines with the release of their research into Kiwi consumer perceptions of food labelling.

July 23, 2011

Online Reputation Management How to Improve Your Business Profile on Google

Auckland public relations consultant Fleur Revell details how you can improve the online reputation of your business.

July 11, 2011

FMCG Brands Expecting more from Companies PR Services

Impact PR a top provider of companies PR services has announced several new well known FMCG food and drink brands have now been added to their client portfolio.

July 10, 2011

Will Social Media “Like” Your Business?

It's one of the biggest internet sensations of the 21st century so far social media. But is it an effective business marketing tool and is it here to stay?

January 21, 2010

How to Improve Retail Management & Retail Marketing in 10 Minutes

Understanding where to allocate your promotional budget to maximise your ROI is of critical importance in retail marketing. We discuss how best to achieve this.

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