Impact PR Makes Headlines With Independent Food Label Survey
Impact PR News: Impact PR Makes Headlines With Independent Food Label Survey, a new survey commissioned by a leading Auckland PR agency has caught international attention in the food industry.
An independent survey by Impact PR into food labelling in New Zealand has received extensive coverage across both general news and trade media in New Zealand and around the world.
Impact PR commissioned the survey to gain further insight into consumer perceptions on the clarity of food labels in New Zealand and what information shoppers wanted on food labels when selecting products.
58 percent of respondents found food labels were hard to understand
The results of the survey, which revealed 58 percent of respondents found food labels were hard to understand, were reported on the front page of the New Zealand Herald and the front page of National Business Review‘s Food Industry pages, as well as on a variety of news websites such as TVNZ, Yahoo! And Google News.
Impact PR director Mark Devlin was also interviewed on TVNZ’s Breakfast, the video of which was picked up by TVNZ’s own website and Yahoo! New Zealand – see the video here.
Numerous international websites also reported on the findings, including trade website FoodBev.com, and other respected websites such as Foodnavigator-asia.com
Additionally, two Government departments have requested the full findings of the report for use in planning, and the Greens Party commented on the results of the survey on its website.
To find out more, or to discover how to conduct your own headline-making survey, contact us today.
Fleur Revell