Les Mills – The Trip

04 Feb 18

Posted by: Mark Devlin

One of the world’s most recognisable fitness brands asked Impact PR to launch their new gamified fitness experience – The Trip

Client Les Mills gym called on Impact PR to launch their latest innovation in exercise – The Trip. The fully immersive workout combines a 40-minute multi-peak cycling workout with a journey through digitally created worlds. This all takes place with a cinema-scale screen and sound system something we felt at Impact PR was best experienced than explained! We immediately set about creating a fun and engaging event to make this new fitness innovation something that felt accessible to all. Impact PR created an upscale event and invited key media and influencers to experience The Trip first hand resulting in extensive television, online and social media coverage.

ROI 14:1 Impressions 4M