Food PR Agency Makes Headlines With Labelling Survey

An independent survey by beverage and food PR agency Impact PR into food labelling in New Zealand has received extensive coverage across both general news and trade media in New Zealand and around the world.

Food PR company Impact PR commissioned the survey to gain further insight into consumer perceptions on the clarity of food labels in New Zealand and what information shoppers wanted on food labels when selecting products.

The results of the survey, which revealed 58 percent of respondents found food labels were hard to understand, were reported on the front page of the New Zealand Herald and the front page of National Business Review‘s Food Industry pages, as well as on a variety of news websites such as TVNZ, Yahoo! And Google News

Impact PR director Mark Devlin was also interviewed on TVNZ’s Breakfast, the video of which was picked up by TVNZ’s own website and Yahoo! New Zealand – see the video here.

Numerous international websites also reported on the findings, including trade website FoodBev.com, and other respected websites such as Foodnavigator-asia.com

Additionally, two Government departments have requested the full findings of the report for use in planning, and the Greens Party commented on the results of the survey on its website.

To find out more, or to discover how to conduct your own headline-making survey, contact us today. Impact PR is a specialist drink and food PR agency which helps businesses raise the profiles of their FMCG brands in the New Zealand market. Impact PR’s food PR consultants have previously owned their own FMCG health food distribution company supplying supermarketing, services stations, route trade, and specialty healthy food stores with their product range.