Technology PR Agencies

If you’re searching for an AI and robotics PR agency in NZ, you’re in the right place. At Impact PR, we specialise in helping technology companies, including software and hardware firms, gain the visibility they need to thrive in today’s competitive market. Our team understands the nuances of the tech industry and is dedicated to crafting compelling narratives that resonate with your target audience. Whether you’re a startup or an established company, our tailored PR strategies can elevate your brand and position you as a leader in the AI and robotics space.

As a leading B2B technology PR agency, Impact PR focuses on building strong relationships with media outlets and influencers in the tech sector. We know how to highlight your innovations and achievements, ensuring that your story reaches the right people. Our experience in fintech, cybersecurity, and consumer tech enables us to create impactful campaigns that capture attention and drive engagement. By leveraging our expertise, you can trust that your brand will be represented in the best possible light.

Navigating the world of financial PR can be challenging, especially for tech firms looking to stand out. Impact PR offers specialised services for fintech and hardware companies, developing strategies that showcase your unique offerings. Our team is skilled at communicating complex financial concepts in a way that is easily understood, making us the ideal partner for your PR needs. With our support, you can build credibility and trust within your industry while attracting potential investors and customers.

In addition to our technology PR services, we also work with tech startup PR agencies to help emerging companies gain traction. We understand the importance of getting your message out quickly and effectively, and we pride ourselves on our ability to adapt our strategies to fit your specific goals. Whether you need assistance with media outreach, content creation, or event promotion, Impact PR is here to help you succeed in the fast-paced world of technology. Let us partner with you to unlock your full potential and drive your business forward.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz