Media training is a way of helping people to better understand and navigate the media, develop skills as a spokesperson and the confidence to hold effective interviews with media across television, radio or news outlets.

The end goal of media training is to instil a sense of autonomy and confidence in the spokesperson when they are embarking on interviews with news media. This is achieved through teaching the spokesperson a good understanding of the media so they are well-versed in interview techniques.

Media training is an essential part of ensuring your key spokespeople are prepared and well versed to take advantage of any potential media opportunities, or respond in a crisis situation. A well-trained media spokesperson is able to convey your brand’s key messages in a clear, concise and approachable manner, and ensure you secure more share of voice over competitors.

Feel the fear and do it anyway!

Effective media training from our team will arm your spokespeople with the skills necessary to handle any media interview situation with style.