MARS Child Replacement Programme

CASE STUDY

Campaign Summary:

  • Pedigree’s most successful adoption drive campaign since launching in 2010.
  • 824% increase in dog adoption inquiries – more inquiries in six weeks than in the last two years.
  • A 16% sales increase in a market growing at just 1%

Additional information coming soon!

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Mark Devlin

Mark Devlin

Director at Impact PR
Mark Devlin is a dynamic Auckland entrepreneur who provides PR counsel for some of the world’s most recognisable brands. With more than 20 years in public relations and marketing, Mark has an impressive portfolio of clients who trust him with their brands.

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