Island Gelato

11 Apr 24

Posted by: Mark Devlin

Impact PR was asked to create and implement a communications strategy for artisan brand Island Gelato.  

Impact PR developed a campaign that leveraged the company’s world-first upcycled kumara gelato to generate nationwide media coverage across general news and social media platforms.

This campaign involved earned news coverage and an organic influencer outreach programme which also contributed to 147% growth in Island Gelato’s takeaway containers and handcrafted cake products.

This is an excellent example of how public relations is particularly effective as a marketing tool is in delivering high-reach, credible coverage.

Innovative or premium food and beverage products lend themselves particularly well to this marketing approach and when executed well, PR content is often published by a wide range of credible media titles in addition to extensive organic influencer coverage. 

 ROI 20:1  Impressions 6M