Impact PR Chosen as NZ Partner for Global Public Relations Network

Auckland agency Impact PR has been named the exclusive New Zealand partner for leading international communication and PR agency, media consulta.

media consulta, also known as mc Group, is based in Berlin, Germany, and has a network of 84 agencies around the world.

The global integrated communications group has today announced that Impact PR will act as their local partner to implement campaigns in the New Zealand market for their range of public and private sector clients. This collaboration foresees a productive development, in the light of the new signature of a political framework meant to support bilateral trades and investments between the European Union and New Zealand. This framework was signed at the end of last year, during Angela Merkel’s visit to Auckland.

Impact PR is a boutique agency based in Auckland specialising in corporate, FMCG, travel and tourism public relations, and run by principals Fleur Revell and Mark Devlin.

The agency has represented a diverse range of clients including Procter & Gamble, Frucor, Domino’s, Johnson & Johnson, House of Travel, Hyundai and Essilor.

“We are excited to be partnering with mc Group, who are well-known globally as a leading communications network,” says Impact PR director Fleur Revell. “Our team is looking forward to executing some upcoming European campaigns in New Zealand as part of a mutually beneficial relationship.”

With nearly 2000 employees in the global mc Group network, the organisation has divisions offering services in advertising, PR, events, publishing, digital, TV, sport and music.

They have completed campaigns for a wide range of global brands, sports teams and media companies, including Vodafone, Goodyear, Braun and Ferrari.

mc Group’s CEO Harald Zulauf says the company chose Impact PR due to their variety of experience with campaigns for international and local brands. “We’re very pleased to have entered into this partnership, and look forward to conducting some successful campaigns in the local market with the team at Impact PR.”

For more information visit www.impactpr.co.nz