Hospitality PR Agencies

In the competitive world of hospitality, effective communication is essential. Hospitality PR agencies play a vital role in shaping the image of hotels, resorts, and spas. They help these establishments connect with their target audience by creating engaging content and managing their online presence. In places like Auckland and Wellington, the right public relations strategies can make a significant difference in attracting guests. A boutique hotel PR firm focuses on personalised strategies tailored to each hotel’s unique offerings, ensuring that they stand out in a crowded market.

Destination marketing PR is another crucial aspect of the hospitality industry. This involves promoting specific locations, highlighting attractions, and creating appealing narratives that draw visitors. For hotels in regions like Queenstown and Christchurch, effective destination marketing can lead to increased bookings and enhanced brand reputation. By working with a hospitality brand promotion agency, hotels can develop compelling campaigns that resonate with potential guests, showcasing the beauty and experiences that these destinations offer.

In today’s digital age, hospitality crisis management is also important. Unexpected challenges can arise, and having a robust plan in place is essential for hotels and resorts. Hospitality PR agencies provide guidance on how to navigate crises, ensuring that the brand is protected and that communication remains transparent. Whether it’s a natural disaster affecting a resort in Fiji or a negative review impacting a hotel in Sydney, swift and effective communication can help mitigate damage and restore trust.

Finally, hospitality influencer outreach is a powerful tool for promoting hotels and resorts. By partnering with influencers who align with their brand values, hotels can reach a wider audience and create authentic connections with potential guests. Whether it’s a luxury hotel PR campaign or a leisure and lifestyle PR initiative, the right influencers can amplify a hotel’s message. In cities across NZ and Australia, these strategies are invaluable for building a strong brand presence and driving bookings. Impact PR is here to assist with all these aspects, ensuring your hospitality business thrives.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz