Health and Medical PR Agencies

Are you searching for a health PR agency that understands the unique needs of the healthcare sector? At Impact PR, we specialise in providing tailored public relations services for health startups, biotech firms, and life sciences companies. Our team is dedicated to helping you navigate the complexities of healthcare communications, ensuring your message reaches the right audience. Whether you are launching a new product or managing a crisis, our expertise in PR for health startups and pharmaceutical pr agency services can help you succeed.

In today’s fast-paced environment, healthcare technology pr is crucial for organisations looking to make an impact. Our health and medical pr agencies are equipped to handle everything from media relations to strategic messaging. We work closely with hospitals and healthcare providers to deliver effective hospital pr services, ensuring that your organisation is positioned as a trusted leader in the industry. With our focus on results-driven strategies, we help you communicate your vision effectively.

Mental health is an important aspect of overall wellness, and our mental health pr agency is here to support organisations focused on this vital area. Our team understands the sensitivities involved in communicating about mental health issues, and we craft campaigns that resonate with your audience. We also offer nutrition and wellness pr services to promote healthy lifestyles and educate the public on the importance of nutrition. By partnering with Impact PR, you can amplify your message and make a positive difference in the community.

When it comes to healthcare crisis communications, having a reliable partner is essential. At Impact PR, we are prepared to guide you through challenging situations, ensuring that your organisation maintains its reputation. Our wellness pr agency has extensive experience in managing crises and delivering clear and concise messaging. We also collaborate with clients in NZ and beyond, providing comprehensive support in all aspects of health communication. Trust Impact PR to help you navigate the complexities of the healthcare landscape and achieve your communication goals.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz