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Construction and Infrastructure

Brand building for infrastructure companies is essential in today’s competitive market. A strong brand helps you stand out and attract clients. By focusing on construction PR services, you can create a positive image that resonates with your target audience. Whether you are a small firm or a large company, effective branding can lead to more opportunities and partnerships. In places like NZ, where infrastructure is rapidly developing, having a solid brand presence can make all the difference in securing projects.

Construction brand awareness is vital for attracting new clients and retaining existing ones. Having a clear message about your services helps potential customers understand what you offer. By utilising infrastructure media campaigns, you can enhance your visibility and reach. These campaigns can include press releases, social media promotions, and engaging articles. By showcasing successful projects, your firm can build trust and credibility within the industry, especially in competitive regions like NZ.

Media outreach for construction projects is another crucial aspect of effective public relations. Connecting with journalists and media outlets ensures your projects receive the coverage they deserve. This not only increases brand awareness but also establishes your firm as a leader in the industry. By implementing targeted outreach strategies, you can highlight your work on large-scale infrastructure projects and attract attention from potential clients and partners alike.

PR for construction firms involves crafting compelling stories that highlight your achievements. Public relations for builders and civil engineering projects is all about sharing your expertise and successes with the wider community. By working with an experienced team like Impact PR, you can develop tailored strategies that resonate with your audience. Together, we can create a strong narrative that showcases your firm’s capabilities and enhances your reputation in the construction industry.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

 

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

 

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

 

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

 

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

 

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

  • PR people are PR people for a reason. They are the best hands for your brand. PR is
    an investment; it can take time to see results.
  • A great PR campaign will always include timing, visual aids, key influencers and social
    media engagement.
  • Leverage measurement tools to see how your PR investment is working for you and
    your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz