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Press releases are not just words on a page. They are a strategic communications medium that can shape public perception, drive business growth, and ultimately set the narrative for your brand's success.
A ground-breaking international partnership is set to accelerate the commercialisation of New Zealand’s food innovations, unlocking fresh export opportunities and driving global growth in the sector.
As US$6.2bn global retail giant Malabar Gold & Diamonds, prepares to make its highly anticipated entry into New Zealand, Impact PR is supporting the brand’s launch with a strategic communications campaign.
The expansion of the world’s largest oil and gas pipeline throughout North America is set to provide part of a $70 million boost to exports of New Zealand-made amphibious-capable aircraft over the next decade.
Auckland’s ultra-premium property market has faced increasing competition from other regions, with new data revealing a shift in $5 million+ home sales across New Zealand.
When Kāinga Ora initially excluded wool carpet from a major government housing tender, it posed a significant challenge to New Zealand’s wool industry. Following publicity around the exclusion, the tender was reopened and wool suppliers allowed to submit their offering.
When the exclusion of wool carpet from one of the country’s largest tenders was identified, Impact PR supported its client Bremworth in raising national awareness of the issue.
Impact PR client NZ Food Innovation Network recently supported the market launch of Mīti, the world’s lowest-carbon meat snack.
Business leaders rarely expect a reputation crisis, but these situations do arise, often attracting media scrutiny. Facing media inquiries in challenging times can be daunting, particularly when potential brand damage is involved.
Thousands of disabled workers could help fill a growing skills shortage in New Zealand industries, following the release of new research.
The impact of loneliness and social isolation on the wellbeing of older New Zealanders has reached concerning proportions, according to a newly released study.
Impact PR client Drury South Crossing recently marked a major milestone with the launch of Asmuss Group’s innovative logistics facility, a multimillion-dollar investment supporting New Zealand’s infrastructure and renewable energy sectors.
New Zealand’s agricultural sector has been tasked with doubling food exports over the next decade.
HoverAir, a global innovator in drone technology, has appointed Impact PR to spearhead the New Zealand launch of its revolutionary X1 and X1 Pro – the world’s first 8K flying action cameras.
As one of the top public relations agencies in New Zealand Impact PR was on hand to coordinate the media opportunity – leveraging it in local media for their client. Positive media coverage was seen in a wide range of high-reach titles including Newstalk ZB as well as numerous marketing industry and business titles.
For small businesses in New Zealand, securing media attention can be a game-changer. A well-placed story in a reputable publication can dramatically boost brand visibility, enhance credibility, and position a business as a leader in its field. However, the process of getting media coverage isn't as simple as sending out a press release.
In the world of public relations, clarity and consistency are key to delivering a powerful message. Whether it’s a press release, blog, or media statement, written content needs to maintain a unified tone and intent. However, too often, a press release is passed through multiple hands before reaching its final form.
Event planning for small businesses can be a complex process, especially with limited resources. With the right strategies and preparation, organising successful small business events can enhance your brand's visibility and foster strong relationships with your customers.
Building and maintaining a strong brand is crucial for any small business seeking to thrive in today’s competitive market. Effective brand management helps differentiate your business from competitors, forge lasting connections with your target audience, and drive sustainable growth.
Impact PR client, Debut - a financial services provider, made nationwide headlines following the release of details that it was planning to launch an application to become a locally-owned registered bank with the Reserve Bank of New Zealand.