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Experiential or activations are designed to engage consumers with your brand in a fun and interactive way, often bringing the brand to life through an experience and creating a relationship between consumer and brand. What you’re trying to foster is a direct relationship with your customers where they come face-to-face with your brand and its possibilities; creating an emotive, lasting connection.
Activations are a popular and effective technique of brand management. The technique generates consumer interest by allowing consumers to use a product or experience a service. By doing so, the brand’s value is ‘activated’ by the consumer, creating a long-lasting impression and with the intent to share this impression with other target audiences.
Experiential activities allow a brand to access current and potential consumers to engage with their products. This form of brand exposure is focused primarily on the ‘experience’ attracting customers and providing them with more information through a memorable activity or experience.
Our team will take your audience to another level with experiential marketing and disruptive activations that engage, inspire and influence. Let us create unique brand experiences that make memories.
WE HAVE CREATED EXPERIENTIAL CAMPAIGNS FOR THESE BRANDS
PUBLIC RELATIONS : : CORPORATE COMMUNICATIONS : : SOCIAL MEDIA : : INFLUENCER ENGAGEMENT : : EVENTS : : CONTENT CREATION : : CRISIS + ISSUES : : MEDIA TRAINING
When it comes to making a lasting impression, experiential marketing is the approach that brings your brand to life in the minds of your audience. Impact PR offers experiential marketing NZ businesses turn to for creating memorable, impactful campaigns. From interactive installations to immersive events, our expertise in brand activation experiential marketing ensures that your brand stands out in a crowded market. We don’t just talk about your brand; we let people experience it firsthand.
In this digital age, integrating online and offline experiences is more critical than ever. That’s why our digital experiential marketing strategies blend the best of both worlds, creating a seamless brand journey that captivates your audience. As one of the leading experiential marketing companies and brand activation companies, Impact PR takes a comprehensive approach to engage your target market. We’re not just an experiential marketing agency; we’re also a brand experience marketing and experiential branding agency committed to elevating your brand through experiences that resonate. With Impact PR, your brand doesn’t just get noticed; it gets remembered.