Crisis + Issues

Crisis and issues management is defined as the way in which an organisation deals with an unexpected or disruptive event that has the potential to harm the organisation, its stakeholders and the general public. Considered to be the most important process in public relations, effective crisis management can be the difference between a PR win or a PR disaster.

There are three elements that define a crisis – the first being a threat to the organisation, second is the element of surprise and lastly a short decision time. There is also a fourth defining quality, which is the need for change. If change is not required, the event will likely be described as a failure or incident.

Crisis is the one thing no-one wants to talk about until it’s too late. A crisis response plan from our perspective is a necessity rather than a luxury. We are able to give clients an audit of potential risks, current responses and create a crisis plan. We’re also able to help you identify spokespeople, media train them and prepare for those times when they may need to front in a crisis.

Crisis is the one thing no-one wants to talk about until it’s too late.

Crisis management involves dealing with threats before, during and after they have occurred. Impact PR will work with you to identify, assess, understand and cope with a serious situation – from the moment it first occurs, to the point that recovery procedures start. It is our job to help you keep calm and carry on.