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Crisis and issues management is defined as the way in which an organisation deals with an unexpected or disruptive event that has the potential to harm the organisation, its stakeholders and the general public. Considered to be the most important process in public relations, effective crisis management can be the difference between a PR win or a PR disaster.
There are three elements that define a crisis – the first being a threat to the organisation, second is the element of surprise and lastly a short decision time. There is also a fourth defining quality, which is the need for change. If change is not required, the event will likely be described as a failure or incident.
Crisis is the one thing no-one wants to talk about until it’s too late. A crisis response plan from our perspective is a necessity rather than a luxury. We are able to give clients an audit of potential risks, current responses and create a crisis plan. We’re also able to help you identify spokespeople, media train them and prepare for those times when they may need to front in a crisis.
Crisis is the one thing no-one wants to talk about until it’s too late.
Crisis management involves dealing with threats before, during and after they have occurred. Impact PR will work with you to identify, assess, understand and cope with a serious situation – from the moment it first occurs, to the point that recovery procedures start. It is our job to help you keep calm and carry on.
WE HAVE MANAGED CRISIS CAMPAIGNS FOR THESE BRANDS
PUBLIC RELATIONS : : CORPORATE COMMUNICATIONS : : SOCIAL MEDIA : : INFLUENCER ENGAGEMENT : : EVENTS : : EXPERIENTIAL + ACTIVATIONS : : CONTENT CREATION : : MEDIA TRAINING
In today’s fast-paced digital world, a small problem can quickly turn into a big crisis. That’s why you need crisis media training and a strong plan for business crisis management. Impact PR is highly skilled in crisis communication management, helping organisations prepare for, handle, and recover from tough situations, with a thorough PR crisis management plan. Whether it’s a problem with your reputation or an operational hiccup, our solid conflict and crisis management strategies are designed to reduce damage and rebuild trust.
But we don’t just focus on communication. As one of the dedicated crisis management companies, we also provide complete brand crisis management solutions. This means that along with our smart communication strategies, we work closely with you to spot any weak spots in your brand image, helping to stop future crises before they start.
When things get tough, you can count on Impact PR to guide you through the storm. Our crisis media training helps your team manage the crisis communication process effectively, ensuring everyone knows how to respond. With our PR crisis management plan, you’ll be ready for anything. Trust us to support you in navigating conflict and crisis management so you can focus on what you do best.