Corporate communication is the practice of managing and orchestrating the internal and external communications of an organisation, with the intention to create a positive image among key stakeholders on which the business depends.
Creating synergy through consistent messaging is key to effective corporate communications, as the message conveyed by an organisation is issued to employees, media, partners and the general public. By communicating the same message across all levels of the business, an organisation demonstrates coherence and credibility.
Corporate communication helps an organisation explain their mission by combining vision and values into a unified message.
Corporate communications can help give your brand a profile and the benefits of using your company over competitors. It can also highlight the good you do in the community with your position on corporate social responsibility. For example, one of our high profile clients uses PR to convey their attitudes toward inclusive employment opportunities, such as diversity and other community initiatives.
A key aspect of corporate communications is the development of a company spokesperson as a key opinion leader. This is typically achieved by the creation of thought leadership content – an important advantage of this is that it is regarded as non-commercial content – not specifically trying to sell a product or service.
Key opinion leaders must possess a willingness and confidence to speak to media, be available at short notice for brief interviews, be articulate, credible and forthright. No fence sitters here! An understanding of how the media operate and what their needs are is also essential.
Our team is made up of former journalists who have fostered strong relationships with New Zealand’s key media; editorial decision makers from titles such as New Zealand Herald, Fairfax, TVNZ, Newshub, Newstalk ZB and many more.
We offer a comprehensive range of services which include corporate social responsibility (CSR) media training, crisis and issues management, business to business communications and online reputation management.
WE’VE DEVELOPED CORPORATE COMMUNICATIONS FOR THESE BRANDS