Property & Real Estate

A strong real estate marketing strategy is essential for success in today’s competitive property market. In New Zealand, real estate agents and developers need to stand out to attract potential buyers. That’s where Impact PR comes in. We specialise in creating tailored marketing strategies that focus on your unique selling points. By highlighting what makes your properties special, we can help you connect with the right audience and boost your sales.

Commercial real estate promotions play a significant role in attracting investors and businesses. In NZ, the commercial property market is diverse, and effective promotions can make a real difference. Impact PR offers expert services in promoting commercial properties through various media channels. Our team knows how to craft compelling messages that resonate with your target market, ensuring that your properties get the attention they need to succeed.

Media coverage for real estate is crucial for building credibility and trust. With our extensive network of media contacts, Impact PR can secure valuable exposure for your properties. Whether it’s residential or commercial, our real estate PR services are designed to showcase your developments in the best light. We create engaging press releases and media kits that highlight the features and benefits of your properties, helping you reach a wider audience and increase brand awareness.

When it comes to property launches, having the right PR for property launches can set you apart from the competition. Impact PR understands the importance of a successful launch event. We work closely with property developers to plan and execute memorable launches that attract media attention and potential buyers. With our expertise in real estate media outreach and public relations, we ensure that your property gets the spotlight it deserves, making it easier to sell and establish your brand in the market.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz