Production of NZ’s First TVC Using AI Set to Boost NZ Wool Industry

Impact PR client, Bremworth – a wool carper maker, made nationwide headlines following the release of details of it’s creation of the first complete TVC by AI for the NZ market. 

As one of the top public relations agencies in New Zealand Impact PR was on hand to coordinate the media opportunity – leveraging it in local media for their client. Positive media coverage was seen in a wide range of high-reach titles including Newstalk ZB as well as numerous marketing industry and business titles.

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The development of New Zealand’s first television commercial produced using artificial intelligence (AI) is expected to boost the country’s wool and media industries. 

This innovative commercial, believed to be the first full AI-created TVC for broadcast in New Zealand, is part of a wider $2 million-plus advertising initiative from local wool carpet and rug maker, Bremworth.

Industry experts suggest that AI technology could revolutionise the New Zealand media landscape, enabling Kiwi businesses to produce intricate video advertising materials without the traditional creative and time constraints. This means companies will have more flexibility to reinvest in media, broadening their reach across multiple platforms.

Rochelle Flint, Bremworth’s Chief Brand and Product Officer, highlights that the brand initially explored AI to expedite still image production for product launches without the need for physical photo shoots. She explains that AI has the potential to not only reduce production costs but also bolster promotional efforts for New Zealand wool in key export markets like Australia and North America.

“When launching a new range of carpets in various colours, production often happens in large batches, which can take weeks. This delay creates a mismatch between product readiness and marketing needs, ultimately resulting in lost opportunities for the wool sector,” says Flint.

Using AI, Bremworth was able to visualise and render carpet designs digitally, allowing them to create compelling, abstract imagery without waiting for physical stock. This helped streamline their latest “Crafted Feels Different” campaign, producing content that would have been challenging to achieve through traditional methods.

The savings made through AI-driven production were reinvested into New Zealand’s local media channels. Flint admits that due to AI’s novelty, there was a risk that the TVC might not meet market standards, but their successful trials gave them the confidence to continue. “Video production can typically run into the hundreds of thousands, but we were able to cut production costs by around 60%, which extended our reach by approximately 1.7 million views across local platforms,” she says.

Flint believes that AI in its current form is still developing, but it has already demonstrated its potential to support New Zealand’s media industry by helping retain advertising spend locally, rather than directing it toward global tech giants like Google and Meta. This technology, she adds, allows companies to push creative boundaries, reducing both time and costs while increasing innovation.

“While there’s an interesting juxtaposition between wool – one of New Zealand’s oldest natural fibres – and cutting-edge AI, this approach was necessary to elevate the status of wool in the market,” says Flint.

The new campaign will debut across New Zealand’s television networks, TV on-demand, and digital media from 29 September.