Jucy Snooze

Case Study

Travel & Tourism PR

JUCY asked us to secure nationwide TV coverage for their new pod hotel concept in Christchurch. A key challenge was that the hotel had not yet been constructed, providing little vision for TV media. Impact PR was able to utilise what little images were available and film at the proposed construction site in order to achieve two primetime TV stories (as well as dozens of radio, print and online pieces of coverage), with the Prime Minister also in attendance at the launch.

Jucy Snooze Reception
John Key at Jucy Launch
TV coverage
Jucy Snooze
Jucy Snooze Exterior
Jucy Snooze Reception

A year on from the launch, Jucy Snooze is now Christchurch’s most booked hotel.

More recently Jucy opened a second pod hotel in Queenstown.

With a small number of local media in the town, the challenge was to create content that could be disseminated to a range of news and trade media – while introducing a news angle that built on the Christchurch launch.

Impact PR filmed, edited and pitched video, still images and written editorial content from Queenstown to the nation’s media.

The result was a highly successful campaign with wide ranging media coverage in titles such as Newshub, Prime TV, NZ Herald, Stuff and many others.

The following two tabs change content below.
Mark Devlin

Mark Devlin

Director at Impact PR
Mark Devlin is a dynamic Auckland entrepreneur who provides PR counsel for some of the world’s most recognisable brands. With more than 20 years in public relations and marketing, Mark has an impressive portfolio of clients who trust him with their brands.

Share This

Share this post with your friends!