Domino’s Pizza Delivery – By Bungy

11 Apr 24

Posted by: Mark Devlin

Impact PR was asked to create a disruptive activation to build interest in the launch of Domino’s 600th store, this time in NZ adventure capital Queenstown. Impact PR knew the client wanted us to achieve something that would not only secure television and news coverage, but also create content that was engaging and shareable on social media platforms. Our idea: Create a World First. The first ever pizza to be delivered by bungy. We scripted, filmed and produced numerous edits (for television, online, social outlets) and shared this with all media. The resulting coverage included television, radio, digital and social coverage.

ROI 57:1  |  Impressions 13M