Manufacturing

Crisis communications for manufacturers is essential in today’s fast-paced market. Companies in the manufacturing sector must be prepared to handle unexpected challenges. Whether you are in Sydney, Melbourne, or Auckland, having a strong communication plan can make all the difference. Impact PR understands the unique needs of manufacturers and offers tailored solutions to ensure your message is clear and effective. By proactively addressing issues, manufacturers can maintain trust and credibility with their clients and stakeholders.

In addition to crisis communications, factory operations marketing plays a crucial role in promoting your brand. Effective marketing strategies can help manufacturing companies reach their target audience more efficiently. Whether you are launching a new product in Brisbane or expanding operations in Wellington, our team at Impact PR can help you create compelling marketing campaigns. With a focus on enhancing your brand awareness, we ensure that your message resonates with consumers and industry partners alike.

Industrial media outreach is another important aspect of public relations for manufacturers. By connecting with the right journalists and media outlets, manufacturers can amplify their message and reach a broader audience. Whether you are based in Perth or Christchurch, our experienced team knows how to craft stories that engage the media and highlight your achievements. This targeted approach not only increases visibility but also positions your company as a leader in the manufacturing sector.

For effective public relations for manufacturing companies, consider our comprehensive manufacturing PR services. From product launch PR for manufacturers to developing manufacturing media campaigns, we provide a full range of services to help you succeed. At Impact PR, we are dedicated to building strong relationships and enhancing your brand’s presence in the market. Let us assist you in navigating the complexities of the manufacturing landscape and elevating your brand to new heights.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz