Logistics

Building brand awareness for logistics companies is essential in today’s competitive market. Companies in logistics and transport need to stand out and connect with their audience. This can be achieved through strategic public relations efforts that highlight their unique services and expertise. By using targeted media outreach, logistics companies can share their stories and successes, making them more visible to potential clients and partners. In New Zealand and beyond, effective PR strategies can help transform how these companies are perceived in the marketplace.

International logistics PR strategies play a crucial role in expanding a company’s reach. In a global economy, logistics firms must communicate their value across borders. This involves crafting messages that resonate with diverse audiences while showcasing their capabilities. Public relations for logistics startups can be particularly impactful, as these companies often need to establish credibility quickly. By employing strategic media campaigns, they can gain trust and recognition in a crowded field.

Logistics technology media campaigns are another effective way to promote services. As technology continues to evolve, logistics companies must stay ahead of the curve. Highlighting innovative solutions through targeted PR campaigns can attract attention from both media and potential clients. By showcasing advancements in logistics technology, companies can position themselves as industry leaders. This approach not only enhances brand awareness but also strengthens relationships with stakeholders across the supply chain.

Finally, supply chain PR services and crisis management are vital for logistics companies. In times of uncertainty, effective communication can mitigate risks and maintain public confidence. Companies that are proactive in their public relations efforts can navigate challenges more smoothly. For instance, during a supply chain crisis, having a well-prepared PR strategy can help logistics firms manage their reputation. Impact PR understands the unique needs of the logistics sector and can tailor services to ensure companies thrive in any situation.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz