Gaming PR Agencies

Gaming influencer marketing is a powerful strategy for promoting video games and engaging audiences. In New Zealand, many brands are turning to gaming PR agencies to help them connect with gamers. These agencies specialise in creating campaigns that resonate with the gaming community, leveraging the popularity of influencers who have strong connections with their followers. By partnering with the right influencers, game developers can increase their visibility and attract a dedicated audience eager to try out new games.

PR for game developers is essential in a competitive market. In cities across NZ, gaming PR agencies offer tailored strategies that help developers showcase their games effectively. From press releases to social media campaigns, these agencies ensure that the right message reaches the right audience. With their expertise, they help indie game developers gain recognition and compete against larger studios. This support is vital for fostering creativity and innovation within the gaming industry.

Esports PR services are increasingly important as competitive gaming grows in popularity. Many gamers in New Zealand are passionate about esports, making it crucial for brands to engage this audience. A dedicated gaming PR agency can help organisations tap into the esports scene by promoting events, teams, and products. With the right PR strategies, companies can enhance their presence in the esports community and attract more fans and players.

When it comes to virtual reality (VR) and augmented reality (AR) gaming PR, the landscape is rapidly evolving. Companies need to adapt their marketing strategies to reflect the latest trends in digital entertainment. A gaming and tech PR agency can provide the expertise necessary to navigate this dynamic environment. By focusing on innovative marketing solutions, brands can effectively promote their VR and AR experiences, capturing the interest of gamers in New Zealand and beyond. Impact PR is here to assist companies looking to thrive in this exciting sector.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz