Enquire

Financial PR Agencies

Public relations (PR) for financial institutions is essential in today’s competitive market. With the rapid changes in technology and regulations, financial organisations need effective communication strategies to engage their audiences. In New Zealand, PR for financial technology is gaining traction as fintech companies emerge and innovate. These organisations require tailored PR strategies to communicate their unique offerings clearly and effectively. Impact PR understands the nuances of this sector and can help your business stand out.

Insurance companies also benefit from specialised PR services. Effective communication can help build trust and credibility in a sector often perceived as complex. PR for insurance companies focuses on simplifying messages and conveying the value of their products. In New Zealand, where the insurance landscape is evolving, a strong PR strategy can help organisations navigate challenges and seize opportunities. Impact PR has the expertise to craft compelling narratives that resonate with clients and stakeholders alike.

Accounting firms also require dedicated PR strategies to highlight their services and expertise. With the increasing demand for transparency and accountability, PR for accounting firms plays a crucial role in building their reputation. By showcasing their achievements and sharing insightful content, firms can enhance their visibility in a crowded market. Impact PR can assist in developing a comprehensive PR plan that aligns with your firm’s goals and engages your target audience effectively.

Finally, asset management PR services are vital for firms looking to communicate their investment strategies and successes. The financial services sector is complex, and clients need clear and concise information to make informed decisions. A banking communications agency like Impact PR can provide the necessary support to enhance your firm’s profile. Whether you need capital markets PR agency expertise or investment PR services, we can help you craft a robust communication strategy that promotes your brand and fosters trust with your clients.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

 

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

 

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

 

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

 

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

 

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

  • PR people are PR people for a reason. They are the best hands for your brand. PR is
    an investment; it can take time to see results.
  • A great PR campaign will always include timing, visual aids, key influencers and social
    media engagement.
  • Leverage measurement tools to see how your PR investment is working for you and
    your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz