Fashion PR Agencies

If you are searching for fashion PR agencies in NZ, look no further than Impact PR. Our team of experts understands the unique needs of the fashion industry, from high-street fashion PR to luxury fashion PR firm services. We work with a variety of brands, ensuring they receive the attention they deserve in today’s competitive market. Our approach combines creativity and strategy, making us a leading PR fashion agency that delivers outstanding results for our clients.

At Impact PR, we specialise in beauty and fashion PR, helping brands build their image and connect with their audience. Our designer PR services are tailored to elevate your brand’s presence, whether you’re launching a new collection or promoting a seasonal campaign. We also have extensive experience in influencer PR for fashion brands, connecting you with key influencers who can amplify your message and reach a wider audience.

We understand that retail fashion communications are essential for any brand’s success. Our team focuses on creating engaging content that resonates with consumers and drives sales. Whether you’re a small boutique or a large fashion house, we have the tools and expertise to help you thrive in the market. Our lifestyle and fashion PR strategies are designed to create a buzz around your brand, ensuring it stands out in a crowded space.

Finally, we offer sustainable fashion PR agency services for brands looking to make a positive impact. With the growing demand for eco-friendly fashion, our team is dedicated to showcasing your commitment to sustainability. From runway and fashion event PR to effective media outreach, we ensure your brand’s values are communicated effectively. Trust Impact PR to help you navigate the evolving fashion landscape and achieve your PR goals.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz