Engineering

Crisis management for engineering projects is essential for ensuring that any potential issues are handled effectively. In the fast-paced world of engineering, challenges can arise unexpectedly. Whether it’s a technical failure or a public relations mishap, having a solid crisis management plan can make a significant difference. At Impact PR, we understand the unique needs of engineering firms and can help you navigate these challenging situations. Our team specializes in creating tailored strategies that focus on minimising damage while maintaining your brand’s integrity.

Engineering PR campaigns can elevate your company’s visibility and reputation. By promoting your engineering projects and successes, you can attract new clients and retain existing ones. Effective media coverage for engineers allows your firm to showcase its expertise and achievements. At Impact PR, we work closely with engineering firms to develop campaigns that highlight their innovations and contributions to the industry. This not only builds brand awareness but also positions your firm as a leader in the engineering sector.

Engineering innovation media outreach is crucial in today’s competitive landscape. With rapid advancements in technology, staying relevant is more important than ever. Our team at Impact PR excels in crafting compelling narratives that resonate with your target audience. By utilising technical public relations strategies, we can help you communicate your engineering innovations effectively. This outreach not only informs potential clients about your capabilities but also fosters trust and credibility within the industry.

Promoting engineering projects through effective public relations is vital for success. With our expertise in technical whitepapers and media outreach, we ensure that your engineering projects receive the attention they deserve. By working with Impact PR, you can ensure that your message reaches the appropriate audiences, whether in NZ or beyond. Our goal is to help engineering firms thrive by enhancing their brand visibility and reputation through strategic PR efforts.

Is PR worth it?

The question on many lips is often – is PR actually worth the investment of time and money?

Public relations agencies typically work on monthly retainers, or they may come on board for a short-term project such as new product release or launch event. The thing is – while you know your business inside out – you do not know the business of PR in the same way.

And when it comes to the public image of your company, you don’t want to take any risks – you need to get it right first time.

A good PR campaign will always have the following:

A noticeable Press Release

Stand out from the crowd! A strong headline is a great place to start. Editing is key – create your draft then edit and edit again. Proofread! There’s nothing worse than spelling or grammatical errors in a document intended for wordsmiths.

Visual Aids

Make use of Visual Aids – research shows that readers spent more time on images than text – use this to your advantage in your PR strategy; think video, infographics, and images.

A Comprehensive Fact Sheet

A Fact Sheet needs to be media-ready and have all the essential info that supports your initiative.

An Engaging Story

Get your publics engaged and interacting with your product and or service – even better if you can get them to communicate this on social media.

Prominent Influencers

Get influencers on board – they can be the difference between an average and extraordinary launch.

Can public relations be measured?

Don’t believe everything you hear – PR can in fact be measured. Historically if a company received press coverage it was impossible to know how many times it had been seen – or if those seeing were in fact the ‘right’ audiences.

Fast forward a few generations and agencies are now able to measure many components; backlinks to your site, clicks on CTAs, press mentions and site traffic. PR results can be best seen by watching your traffic grow.
Yes, while there are many moving parts to public relations, the gist of it remains simple: It’s using multiple channels to support your brand, boost your credibility while speaking to the needs of the media and your buyer.

Make PR work for you

Effective PR considers both the needs of the buyer and the needs of the media.

PR people are PR people for a reason. They are the best hands for your brand. PR is
an investment; it can take time to see results.
A great PR campaign will always include timing, visual aids, key influencers and social
media engagement.
Leverage measurement tools to see how your PR investment is working for you and
your company.

Why Impact PR:

Corporate PR (or business to business public relations) has traditionally focused on communicating to their stakeholders. In recent years, we have seen more interest in promoting the corporate social responsibility work of our clients.

Impact PR has developed a specialisation in this area of communications and offers a range of services including media training, crisis & issues management, market research and media relations. Your firm will have the benefit of our directors’ decades of experience as business owners and consultants to some of the world’s highest profile brands.

Want to know more?

Contact us to discover how we can help your business:

Alternatively email us directly at info(at)impactpr.co.nz