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PR Blog

Latest PR News by Impact PR - One of the more perceptive PR Agencies in Auckland New Zealand's most talented Public Relations agency Impact PR shares insights into the industry with updates on PR News, Advertising News and Public Relations News.

October 7, 2024

HoverAir Taps Impact PR to Lead Launch of World’s First 8K Flying Action Camera

HoverAir, a global innovator in drone technology, has appointed Impact PR to spearhead the New Zealand launch of its revolutionary X1 and X1 Pro – the world’s first 8K flying action cameras.

October 2, 2024

Production of NZ’s First TVC Using AI Set to Boost NZ Wool Industry

As one of the top public relations agencies in New Zealand Impact PR was on hand to coordinate the media opportunity – leveraging it in local media for their client. Positive media coverage was seen in a wide range of high-reach titles including Newstalk ZB as well as numerous marketing industry and business titles.

September 19, 2024

How a New Zealand PR Agency Determines Newsworthiness

For small businesses in New Zealand, securing media attention can be a game-changer. A well-placed story in a reputable publication can dramatically boost brand visibility, enhance credibility, and position a business as a leader in its field. However, the process of getting media coverage isn't as simple as sending out a press release.

September 19, 2024

The Dangers of Over-Editing: Avoiding the “Frankenstein Effect” in Press Releases

In the world of public relations, clarity and consistency are key to delivering a powerful message. Whether it’s a press release, blog, or media statement, written content needs to maintain a unified tone and intent. However, too often, a press release is passed through multiple hands before reaching its final form.

September 13, 2024

Event Management Tips for Small Businesses: Boost Your Event’s Success

Event planning for small businesses can be a complex process, especially with limited resources. With the right strategies and preparation, organising successful small business events can enhance your brand's visibility and foster strong relationships with your customers.

September 13, 2024

Brand Management Tips for Small Businesses: Boost Your Brand’s Success

Building and maintaining a strong brand is crucial for any small business seeking to thrive in today’s competitive market. Effective brand management helps differentiate your business from competitors, forge lasting connections with your target audience, and drive sustainable growth.

September 4, 2024

The Journey to Becoming a New Zealand Registered Bank

Impact PR client, Debut - a financial services provider, made nationwide headlines following the release of details that it was planning to launch an application to become a locally-owned registered bank with the Reserve Bank of New Zealand.

August 27, 2024

MARS to Expand Use of NZ’s Green-Lipped Mussel in Petfood

MARS, the world’s largest pet nutrition company, is expanding its use of NZ’s green-lipped mussel extract in a new pet food range. The move is set to boost the country’s aquaculture industry.

August 23, 2024

NZ’s Largest Rugby Image Collection Enters Open Market

Impact PR client, Los Angeles-based art dealer Duncan Miller Gallery, made nationwide headlines following the release of details of the auction of 41,000 rugby images - the largest collection of photographs from the sport in the country to enter the market.

August 20, 2024

New Early Intervention Mental Health Pilot to Launch in Auckland Schools

Impact PR is one of the few specialist healthcare PR agencies in New Zealand, working extensively with patient advocacy groups, healthcare providers, treatment facilities, cancer diagnostic services, pharmaceutical companies and medical device suppliers in the sector.

August 12, 2024

Kiwi Renovation Powerhouse Eyes $1 Billion Revenue as Global Expansion Accelerates

Kiwi renovation company and Impact PR client Refresh Renovations is targeting $1 billion in revenue as it expands into the US, the UK, Australian and local home renovation markets. Read more about their meteoric rise in this article by Miriam Bell in Sunday Star Times

July 19, 2024

Managing Your Online Reputation: Lessons from NZ’s Largest Manufacturers

In business, first impressions matter. New research by NZ Manufacturer magazine business advisor and director of Auckland online reputation management agency Impact PR, Mark Devlin, has found many of the country’s manufacturers are failing to manage their online reputation - an oversight that could have repercussions for their growth.

July 8, 2024

Refresh Renovations Taps NZ Property PR Agency to Support Global Expansion

One of the world’s largest full-service home renovation companies, Refresh Renovations, has appointed one of New Zealand’s most experienced property public relations agencies Impact PR to lead its international communications strategy.

July 3, 2024

Restaurants Need to Adapt as Cost of Living Cuts Entrees from Menu – Expert

The head of one of New Zealand’s most experienced food and beverage PR agencies says more public support is needed to help thousands of restaurant and cafe owners survive the cost of living crisis.

June 21, 2024

How to Capture the Hidden Upside of Green Manufacturing

This article by Impact PR’s Mark Devlin appeared in the June 2024 issue of NZ Manufacturer Magazine.

June 12, 2024

Property PR Agency’s New Zealand Real Estate Client Makes National Headlines

Impact PR is one of the few specialist property PR agencies in New Zealand, working extensively with industrial and residential developers, NZX listed property companies, architects, construction firms, property consultants and agents in the sector. This week, their client Paterson Luxury, a premium real estate agency, made nationwide headlines following the release of their analysis that identified a growing trend of multi-millionaire Kiwis leaving NZ to move to Australia.

June 11, 2024

Impact PR Secures Chemist Warehouse Magazine Cover Story for Fitness Entrepreneur

Demonstrating the capability of public relations in retail, Impact PR was able to secure our fitness and nutrition client 28 by Sam Wood as the cover story of Chemist Warehouse’s House of Wellness magazine this month.
The unpaid editorial of Sam’s launch into New Zealand is featured in print, in store posters and on the home page of ChemistWarehouse.co.nz – including during men’s health week.

May 31, 2024

How Crisis-Ready Are New Zealand’s Manufacturing Brands?

With health and safety laws focused on holding senior managers accountable in the event of a workplace injury or fatality, manufacturers can find themselves defending themselves on multiple fronts.

May 23, 2024

Maximising Event Exposure: Integrating PR for Unforgettable Events

In the competitive world of corporate and public events, ensuring your event stands out is crucial. Integrating public relations (PR) effectively can not only maximise the exposure of your events but also enhance their impact and memorability.

May 23, 2024

Enhancing Your Media Presence: The Power of Professional Media Training

In the digital age, where every statement can be scrutinised instantly, having a strong media presence is crucial for any organisation. Media training is not just about avoiding pitfalls; it's about effectively communicating your brand's message, engaging your audience, and enhancing your overall media presence.

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