FMCG Brands Expecting more from Companies PR Services
Leading provide of companies PR services, Impact PR has today announced the addition of several new FMCG brands to its portfolio – Frucor (Just Juice), MARS (Pedigree), Fressure Foods, Mud House Wines & Waipara Hills.
These brands are a welcome addition to the public relations agency’s busy FMCG client list which includes Procter & Gamble brands; Olay, Pantene, Gillette, Clairol, Venus, Herbal Essences, Vicks, Head & Shoulders, Ambi Pur, Wella Pro Series and Oral B.
Managing Director Fleur Revell says her company is thrilled to have secured the new accounts and attributes the businesses rapid growth to the dynamic and diverse backgrounds of its directors. She says more than ever before clients are expecting more from companies PR services.
“We are finding that marketing managers want more of a return dollar for dollar than ever before and that has meant we’ve had to get really smart about how best to leverage PR opportunities for them. We are proud to represent the brands in our stable,” says Revell.
Impact PR says companies public relations is an important part of the marketing mix and an integral way of ensuring that audiences hear more about a business or service outside simple above the line advertising.
Fleur Revell says companies PR can be an excellent way of gaining immediate credibility through third party endorsement of a product or service. As well as experience in FMCG marketing communications Impact PR is a specialist corporate and crisis and issues PR agency.
A multi-award winning agency, Fleur Revell says the company was last year awarded a CAANZ Gold Award for the best long-term strategic campaign for its work.
For more information on how you can benefit from Impact PR’s experience in companies PR contact us today. Our PR consultants can assist you with all marketing needs.